Photo by hotblack

If you aren’t familiar with the #NotBuyingIt campaign you simply MUST go and check it out. The campaign has shamed companies into withdrawing products and  spurred national discussion during the Super Bowl. I even donated $50 to their IndieGoGo Campaign for building a #NotBuyingIt App (which I recommend as well!)

The success of #NotBuyingIt has inspired me to try and start a new campaign under the #YesBuyIt. I started ‘Sense & Responsibility’ to build an online space where I could promote the things that I (and the other S&R authors) think create a new and better culture for us to live in. I invite all of you to join me in promoting the people who ARE doing things right by tweeting to #YesBuyIt. I look forward to seeing what you find!


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